Instagram trends and anti-trends 2021

 

Blogging content is constantly changing, and with it new rules for maintaining social networks appear. We share the top trends in Instagram account management in 2021 that will help you attract new subscribers and advertisers, and talk about outdated tricks that should be left in the past.

Trends

Native advertising in memes

Social media users are already getting tired of posts like “I decided to make coffee, but didn't find milk in the fridge. As always, [the name of any fast delivery service] helped me out and brought the freshest fresh milk right from under the cow! " Subscribers learned to recognize ads in a post from the first words, so it's time to use new tools.

Don't be afraid to stand out by using humor and hot memes in your ads. People like lightweight content, so even entertainment ads do not evoke negative emotions and attract attention. As a result, everyone is happy: you get great reach, and users are happy that they stumbled upon a hilarious ad. Plus, the post can go viral and attract new subscribers with Buy Instagram Followers Australia.

Stories in video format

The popularity of TikTok has shown that short videos are interesting to users. Instagram took advantage of this and last year launched Reels, an analogue of TikTok inside the app itself. Since June 23, Reels has become available for Russian users as well. So far, it is just taking root in Russia, but in the future, it will become a good tool for attracting subscribers and advertising.

Try to shoot videos in your already familiar Stories as often as possible, or use IGTV and Reels - using all Instagram tools allows you to reach more users. Edit short videos from your daily routine, shoot beautiful videos while traveling, or make useful content with interesting facts. If you are talking in a video, be sure to duplicate your speech with text - otherwise, users who watch stories without sound can simply scroll through your video.

Before, bloggers showed us the ideal life: spas, luxury apartments, perfect bodies, and plates of healthy food. But times are changing - people realized that bloggers showed us only one side of their lives, but no one knew what was hidden behind their photos.

Sincerity has become a new trend. Subscribers are pleased to know that a blogger is a living person with problems like everyone else. Share a life meme that made you laugh, or talk about how you screwed up at work or escaped from a bad date. This kind of content will create more credibility, and you will surely receive a bunch of comments from subscribers.

Antitrends

The abundance of retouching and filters

The sincerity trend has influenced the content itself. At a time when we are told about naturalness from each iron, bloggers began to abandon processing, retouching, and "smoothing" filters.

In 2021, users want to see minimalistic content, so it is worth abandoning bright and overloaded visuals - for photos and videos, there is enough good light and minimal processing. The simpler the content, the better.

"Empty" posts

If earlier it seemed that in order to increase the coverage you need to publish posts in the feed every day, now this rule has changed. Instagram users are less likely to interact with content, so daily posting can, on the contrary, drop your reach.

It is enough to post posts 3-4 times a week. It is better to publish materials less often, but make them of high quality and get more feedback from subscribers, than post for the sake of posting and be sad that the content does not collect likes and comments.

Canvas of text

Sometimes bloggers think that subscribers don't like reading large texts. People are more likely to interact with such posts than with unsigned photos. Subscribers are interested in learning the opinion of bloggers, getting useful information, and discussing pressing problems.

Your texts must be readable, so you need to take time to format - for example, divide the post into paragraphs and add bullets. If there is not enough space, layout the rest of the text in the carousel.